Anders Elo
Systems engineer & developer
Good tools come from caring about how people use them. That is a useful place to start.
The web is a better place when the people creating it can choose where their work lives, how it works, and what comes next.
Cradle is made by an independent software company with a background in web development and online commerce. Its focus is efficient, reliable software that people can run themselves.
This redesign brings that practical spirit into a warmer, more tactile visual language: familiar forms, clear choices, and room for the content.
Systems engineer & developer
PhD & product developer
Build the kind of tools that make useful work easier to do.
Give people choices about their infrastructure and publishing workflow.
Make thoughtful changes, one useful improvement at a time.
Have an idea, a question, or something to build?